Shinedown's sixth studio effort Attention Attention, the band's most raw and personal to date, is a mental, emotional and physical journey that follows an individual from life's lowest lows to the highest highs as anxieties dissipate and demons disappear. Ominous opener/lead single "Devil" is a rush of unpredictable rhythms and roaring guitars that sets the stage for what's to come. The story that unfolds as the album progresses is a powerful and enduring statement about the resolve of the human spirit, our will to overcome struggles, and the importance of respecting and leaning on one another.

On "Kill Your Conscience," a percussive march and a snarling refrain are instigated by the pitfalls of social media. Elsewhere, "Get Up" is an encouraging lyrical ode set to lush piano chords that speaks to struggles with depression. The energized distortion of "The Human Radio" is a rousing call to action to keep fighting together for survival and truth. Closer "Brilliant" packs a punch as fears finally evaporate and strength returns. 

Given the deeply personal nature of the record, Shinedown went in-house for production for the time ever, enlisting bassist Eric Bass to produce and mix the album in its entirety. Attention Attention ushers in Shinedown's biggest and boldest chapter yet, as they once again uproot convention and deliver a cinematic and poignant body of work.