Why Don't You Smile Now: Lou Reed at Pickwick Records 1964 - 1965 Various Artists on Colored 2LP. The First Official Anthology of Lou Reed’s Work for Pickwick Records. Restored and Remastered by John Baldwin. Pressed at Optimal in Germany. Includes In-Depth Booklets With Unseen Photos, Liner Notes.

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Light in the Attic, in cooperation with Laurie Anderson and the Lou Reed Archive, is thrilled to announce the forthcoming release of Why Don’t You Smile Now: Lou Reed at Pickwick Records 1964-65. Due out September 27th, the latest installment in LITA’s critically acclaimed Lou Reed Archive Series is a compilation of pop songs penned by Reed during his mid-60s stint as a staff songwriter for the long-defunct label Pickwick Records. The compilation follows on the heels of Lou Reed’s Hudson River Wind Meditations (2023) and Words & Music, May 1965 (2022).

One of the most original and innovative figures in music history, Reed (1942-2013) first gained recognition as co-founder and frontman of the massively influential Velvet Underground. Over the course of his five-decade career, the two-time Rock & Roll Hall of Famer brought his singular vision to an eclectic expanse of musical endeavors, including era-defining albums like 1972’s Transformer and wildly experimental works like the 1975 avant-garde noise classic Metal Machine Music. But before establishing himself as an enduringly iconic singer, songwriter, musician, and poet, Reed got his start as an in-house songwriter (and occasional session guitarist/vocalist) for Pickwick Records—a label specializing in sound-alike recordings that emulated the major pop hits of the day. Encompassing everything from garage-rock and girl-group pop to blue-eyed soul and teen-idol balladry, Reed’s output for Pickwick ultimately offers a fascinating early glimpse at his ever-evolving and truly limitless artistry.

The album has been restored and remastered by GRAMMY®-nominated mastering engineer John Baldwin. The 2xLP  edition features in-depth booklets with unseen photos, liner notes by Richie Unterberger (renowned music journalist and author of such acclaimed titles as White Light/White Heat: The Velvet Underground day-by-day), and an essay by Lenny Kaye (the legendary guitarist, Patti Smith Group co-founder, writer, producer, and curator of seminal garage-rock anthology Nuggets). The double-LP package is designed by multi-GRAMMY®-winning artist Masaki Koike and pressed at world-renowned plant Optimal (Germany). This release marks the first official anthology of Lou Reed’s work for Pickwick Records and features rarities, cult classics (The Primitives’ “The Ostrich”), & previously unreleased material (The Beachnuts’ “Sad, Lonely Orphan Boy”).